Missed Call Service Provider in India for Leads, Opt-ins and Feedback

What happens when someone gives a missed call

The caller dials your dedicated number. The phone rings, and the system ends the call without answering it. Because the call never connects, the caller is not charged for it, which is why missed calls became such a familiar way to respond to ads in India. All the caller sees is a call that ended. On our side, the platform records the caller's number against your missed call service, so nobody has to copy it from a phone.

What happens next is up to you. The platform can send an automatic SMS reply, forward the call to your own URL as a webhook and email your team. Each service also has an expiry date, so a contest or product launch number ends when the campaign does. Call reports list every missed call, which helps your team follow up on leads in order and compare how each campaign performed.

Where missed call campaigns work well

Missed calls suit any place where typing a message or filling a form is too much effort. A person standing near a hoarding, reading a newspaper or holding your product can respond in a few seconds. It works on every mobile phone, including basic feature phones, and needs no data connection, no app and no English. That makes it useful for rural buyers, older customers and busy shoppers alike.

Use one number per purpose so your reports stay clean. A builder can print one number on hoardings and another in newspaper ads, then compare which brought more enquiries. A restaurant can use separate numbers for good, average and poor ratings. Each extra number is a separate missed call service, so decide how many you need before you ask us for a quote.

• Lead capture from ads, hoardings, radio spots and packaging
• Opt-in for offers or updates, with the source recorded
• Mobile number verification for dealers, members or sign-ups
• Feedback and ratings, with one number for each answer
• Voting and contests at events or during TV and radio shows
• Product information on request, such as a price list or dealer list

Choosing a missed call service provider in India

Most vendors can give you a number. The difference shows after the call. Ask whether the auto-reply can use your own DLT header and approved template, whether each call can reach your CRM through a webhook, whether the team gets an email, and whether reports show every caller. Also ask how the service ends when a campaign is over, so you do not keep paying for a number nobody uses.

Our missed call service includes a dedicated number, an automatic SMS reply as a fixed message or a DLT template, forwarding of each missed call to your URL, email notification, a service expiry date and call reports. Missed call pricing is on request, because it depends on the number and the campaign length. Auto-reply SMS are charged like other SMS on your account: ₹0.20 on Starter or ₹0.15 on Business per delivered SMS, plus 18% GST.

DLT rules for the automatic SMS reply

In India the auto-reply is a commercial SMS, so it needs a registered Principal Entity, a 6-character header and an approved content template on a DLT portal. The text sent must match the template, with only the {#var#} parts changing, and each variable can hold up to 30 characters. Any link or call-back number in the reply must be whitelisted, because operators have blocked unlisted URLs since 1 October 2024.

The template category decides who receives the reply and when. A reply that carries an offer is promotional: it goes out under a -P header, only to non-DND numbers or people who gave digital consent, and only between 10am and 9pm. A plain acknowledgement, or the information the caller asked for, may qualify as a service message under a -S header. The DLT operator decides at approval, and we help you word the template.

Consent, privacy and the WhatsApp follow-up

A missed call is a clear signal that the person chose to contact you. Keep a record of the time, the number they called and the ad that prompted it. Under the DPDP Act 2023 you should be able to show why you hold someone's number and for what purpose. A missed call does not replace consent recorded on the DLT platform, so promotional SMS follow-ups still follow DND and timing rules. Act quickly on any request to stop.

Many buyers prefer to continue on WhatsApp. One way is to put your WhatsApp number, whitelisted on DLT, in the auto-reply and invite the caller to send Hi, which opens a chat you can answer. Another is to print opt-in wording next to the number. Meta's opt-in policy requires that people know they will get WhatsApp messages and from which business, so check the wording with us before printing. Marketing templates cost ₹0.88 to ₹0.98 each on our plans.