RCS Business Messaging in India: Rich, Verified Brand Messages
Use RCS business messaging in India to send your logo, a verified sender name, images, carousels and tap-to-act buttons into the Android Messages app, managed by the same team that runs your SMS.
RCS business messaging is the upgraded form of SMS on Android phones. Messages show your verified brand name and logo and can carry images, carousels and buttons such as Book now or Call store. RCS business messaging in India grew 108% from H1 2025 to H1 2026, according to Infobip. Our pricing is on request.
Verified brand sender
Customers see your name, logo and verified badge instead of a plain header.
Rich cards and buttons
Images, carousels, suggested replies and buttons to call, open a link or book.
Two-way conversations
Customers can tap a suggested reply or type back, and your team sees it.
SMS for everyone else
Reach phones without RCS through your existing DLT-approved SMS templates.
What RCS adds to a plain SMS
A plain SMS is 160 characters of text from a six-letter header. An RCS message arrives in the same Messages app but looks like a small app screen: a brand card with your logo, a product image, a price and buttons like View offer, Call store or Get directions. Customers can scroll a carousel of products without opening a browser.
A travel agency can show three holiday packages with photos. A car dealership can send a test-drive invite with a Book slot button. A bank can send a statement alert under its verified name, which helps customers tell it apart from fraud.
RCS business messaging in India today
RCS business messaging in India grew 108% from H1 2025 to H1 2026, according to Infobip. In September 2026 Jio published tiered RCS pricing: about ₹0.11 to ₹0.16 for OTP, ₹0.25 for transactional and ₹0.27 to ₹0.30 for marketing messages. Rates vary by operator and use case, so we share RCS pricing on request.
RCS reaches Android phones where RCS is switched on in the Messages app. Reach depends on the handset and network, so plan for part of your list to receive a regular SMS instead.
Where RCS beats plain SMS
WhatsApp is still stronger for long support chats. Many brands use RCS for rich campaigns, SMS for OTPs and alerts, and WhatsApp for conversations. We run all three, so you can mix them without juggling vendors.
- Product launches where a photo does the selling
- Carousels of offers, properties or holiday packages
- Appointment and booking flows with suggested replies
- Brand trust for banks and insurers worried about spoofing
- Customers who prefer the default Messages app to a separate chat app
Designing rich cards that convert
An RCS card has a few parts: an image or short video, a title, a description and a small set of suggested actions. Keep the image clean and readable on a small screen, and write the title the way you would write an SMS, with the offer first and the detail after.
Use buttons for the next step a customer actually wants. A property carousel might offer View photos, Book visit and Call agent. A clinic might offer Confirm, Reschedule and Get directions. Fewer, clearer buttons get more taps than a crowded card.
Write the matching SMS version at the same time, so the offer, price and dates stay identical across both channels and your front-desk team is never caught out.
- An image that reads well at phone size
- The offer in the title, the detail in the description
- Two or three buttons, each with one clear action
- A plain SMS version carrying the same offer
Getting started with RCS
You need a brand profile with your business name, logo, banner image, short description, website and support contact. Your RCS agent is reviewed before launch. We help you prepare these assets, design your first rich card templates and set up a matching SMS template for phones that cannot receive RCS.
Start with one campaign you already run on SMS, such as a monthly offer, and send the RCS version to a test segment. Compare replies and visits against the SMS group before moving more of your traffic.
For reference, Jio's tiered RCS business messaging rates from September 2026 are ₹0.11 to ₹0.16 per OTP message, ₹0.25 per transactional message and ₹0.27 to ₹0.30 per marketing message. Our price depends on your volume and message mix, so we quote RCS on request. RCS business messaging in India grew 108% between the first half of 2025 and the first half of 2026, according to Infobip.
Sending outside India too?
We also send SMS and WhatsApp messages to customers abroad, with help on each country's sender ID and consent rules.
How it works
Share brand assets
Send your logo, banner, description and contact details for the RCS profile.
Get your agent verified
We submit your brand profile for review before your first send.
Design rich templates
Build cards, carousels and buttons, plus a matching SMS fallback text.
Launch and compare
Send to a test segment and compare results with your SMS campaigns.
Frequently asked questions
What is RCS business messaging?
RCS stands for Rich Communication Services. It upgrades SMS on Android phones so a business can send messages with its verified name and logo, images, carousels, suggested replies and action buttons. The customer reads it in the default Messages app, with no extra app to install, and can reply or tap a button straight away.
How much does RCS messaging cost in India?
Our RCS pricing is shared on request, because rates depend on the operator, message type and volume. For reference, Jio's tiered RCS pricing from September 2026 is about ₹0.11 to ₹0.16 for OTP, ₹0.25 for transactional and ₹0.27 to ₹0.30 for marketing messages. Share your use case and volume for a quote.
Does RCS work on all phones?
No. RCS works on Android phones where RCS chat is enabled in the Messages app and supported by the network. Older or basic phones will not receive RCS. That is why we pair every RCS campaign with a DLT-approved SMS version, so customers without RCS still get your message.
Is RCS better than WhatsApp for marketing?
Each has a place. RCS lands in the default Messages app and suits rich, one-off campaigns with images and buttons. WhatsApp suits ongoing conversations, support and repeat engagement with opted-in customers. Many brands use both, with SMS underneath for OTPs and alerts. We can help you decide based on your audience.
What happens if a customer's phone does not support RCS?
Plan a matching SMS template for that segment. The SMS version carries the same offer in plain text with a whitelisted link, sent through your registered DLT header. This way every customer on your list receives the message, and the RCS-capable ones get the richer version.
How long does it take to launch RCS?
The timeline depends mainly on brand verification and how ready your assets are. If your logo, banner, description and contact details are prepared, the process moves faster. We give you a realistic timeline once we review your brand profile, and you can keep running SMS campaigns in the meantime.
Related pages
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