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Use cases

What businesses send with SMS

See how businesses use SMS for OTP verification, AI app onboarding, order alerts, appointment and EMI reminders, marketing campaigns and staff alerts.

Choosing the right message for each job

Start with what the customer expects. OTP verification and order and delivery alerts are service messages. They need an approved DLT template and reach DND numbers at any time. Payment and EMI reminders and appointment reminders also go as service messages to existing customers.

Marketing campaigns are promotional, so they need consent or non-DND numbers and must go out between 10am and 9pm. Employee alerts reach staff about shifts, safety and payroll. AI-driven apps use OTP sign-up and short activation messages to get new users active in their first session.

Each use-case page includes sample templates written to pass DLT review, plus tips on timing, variables and links. Keep each template to one clear purpose. It is approved faster and customers trust it more.

Last updated 30 October 2026 by the SMS Gateway Providers team at AvanceZone Technology, Coimbatore.

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