White Label SMS Reseller Panel to Launch Your Own SMS Brand

Who becomes an SMS reseller

Many businesses already sell to the companies that need SMS. Adding it turns a one-time project into monthly recurring income, because clients top up credits as they use them.

• Web and app developers who build sites for schools, clinics and shops
• Digital marketing agencies running campaigns for local brands
• ERP, billing and hospital software vendors who need OTPs and alerts in their product
• IT consultants with an existing base of small business clients
• Accounting software partners whose clients need payment reminders

What the white label SMS reseller panel includes

Your clients see one branded product. You see every account, its credits and its usage from a single reseller dashboard.

• Your logo and custom domain on the login page and dashboard
• Client sub-accounts with credit allocation and usage reports
• Web panel with Excel upload, scheduling and Unicode in Indian languages
• REST and XML APIs for clients with their own developers
• Sender ID and DLT template management for each client
• Delivery reports and MIS reports for every account

How reseller pricing works

You buy SMS credits from us at reseller rates based on your volume, then set your own selling price for each client. For reference, our direct prices are ₹0.20 per SMS on Starter and ₹0.15 on Business, plus GST, so you can position your plans with the market in mind. Reseller rates are shared on request.

A sensible start is to price small clients a little above your cost to cover the support time they need, and offer volume slabs to bigger accounts that send every day.

Building a reseller business that lasts

Most successful resellers focus on a niche they already understand, such as schools, clinics, builders or retail chains in one city. A Madurai web agency, for instance, can bundle SMS with every school website it builds, set up fee reminder templates and charge a monthly management fee on top of credits. Clients value a local partner who answers in their language.

Package your offer clearly. A starter pack with a fixed number of credits and DLT setup help suits first-time clients. A monthly plan with campaign scheduling and reports suits busier ones. Clients with their own developers can move to API access.

Watch usage reports every week. A client whose sending suddenly drops may have a DLT template problem or a stuck integration, and a quick call from you often saves the account.

• Pick a niche you already sell to
• Bundle DLT setup and template writing
• Offer credit packs and monthly plans
• Check client usage every week

Your role and our support

Each of your clients still needs their own DLT registration as a Principal Entity, with their own headers and templates. You handle the client relationship and first-line questions. We provide the platform, operator connectivity, help with DLT steps and second-line support from our Coimbatore team.

AvanceZone has worked in bulk SMS since 2000, so you build on a platform with a 99.9% uptime target and capacity of up to about 10,000 SMS per second.