Voice SMS Service: Recorded Calls, OBD Campaigns and IVR

Who uses voice SMS

Text works when people read. Voice works when they listen. Cooperatives, rural lenders and community programmes reach older and less literate audiences better with a familiar voice in their own language. Schools use voice calls for holiday announcements because parents pick up a call even when they skip an SMS.

• Dairy and agri cooperatives: collection timings and payment dates
• Microfinance and NBFCs: EMI reminders in the borrower's language
• Schools: rain holidays, closures and parent meetings
• Hospitals: vaccination and follow-up reminders
• Retail and real estate: event invites with press 1 to confirm

How a voice SMS service campaign works

Record a clip of 30 to 60 seconds, or have a voice artist record it. Upload the audio and your number list, choose a time slot and launch. The system dials each number and plays the clip when the call is answered. You can plan retries for numbers that did not pick up.

Add an IVR menu at the end: press 1 to confirm attendance, press 2 for a callback. The responses come back in a report you can download and act on, so a sales team calls only the people who pressed 2.

Making the message land

Keep the clip short. Say who is calling in the first five seconds, give one clear message and repeat the key detail, such as a date or an amount, at the end. A calm, local voice works better than a loud advertisement tone.

Treat promotional voice calls with the same care as promotional SMS. Call customers who agreed to hear from you, respect their DND preferences and keep to daytime hours. Under the DPDP Act 2023, give people a simple way to stop future calls.

Choosing when and how to call

Timing decides whether a voice call is answered. Rural audiences are often easier to reach in the morning or evening than at midday. Salaried workers answer after office hours. A rain-holiday call to parents has to go out the night before or early in the morning, while still respecting the hours your consent and DND obligations allow.

Split large lists by language and area so each group hears the right recording at a time that suits them. A cooperative covering Pollachi and Palakkad, for example, might send a Tamil clip to one batch and a Malayalam clip to the other.

Run a test of a few hundred numbers first. Listen to how the clip sounds on a basic phone, check how many people answered, and rewrite the opening line if many listeners hang up in the first few seconds.

Voice SMS pricing and pairing with text

Voice SMS pricing depends on clip length, volume and whether you need IVR, so we quote it on request. Many clients pair the call with a follow-up SMS, so the listener also has the date, amount or link in writing. The SMS part is billed at ₹0.20 or ₹0.15 per delivered SMS plus GST, and our team helps you plan both from day one.