MSG91 Alternative: Bulk SMS and OTP Prices Compared
MSG91 is a developer platform with SMS, OTP, email and more. If SMS and OTPs are what you mainly send, compare the published prices at your volume and the support you get before you decide.
SMS Gateway Providers is an MSG91 alternative for businesses that mainly send SMS and OTPs. For 5,000 to 60,000 SMS, our published rate is ₹0.20 or ₹0.15 per delivered SMS, against MSG91's ₹0.25 to ₹0.17, all before 18% GST. MSG91 offers more developer products and custom rates down to ₹0.13.
MSG91 and SMS Gateway Providers compared
Published prices before 18% GST, for the same number of SMS. MSG91's figures are from its public pricing pages on 31 October 2026.
| Volume | MSG91 | SMS Gateway Providers |
|---|---|---|
| 5,000 SMS | ₹1,250 (₹0.25/SMS) | ₹1,000 (₹0.20/SMS) |
| 16,500 SMS | ₹3,300 (₹0.20/SMS) | ₹2,475 (₹0.15/SMS) |
| 30,000 SMS | ₹5,400 (₹0.18/SMS) | ₹4,500 (₹0.15/SMS) |
| 60,000 SMS | ₹10,200 (₹0.17/SMS) | ₹9,000 (₹0.15/SMS) |
| About 9.6 lakh SMS | ₹1,54,000 (₹0.16/SMS) | Enterprise quote |
| MSG91 | SMS Gateway Providers | |
|---|---|---|
| OTP packs | ₹0.25 for 5,000 down to ₹0.18 at about 8.5 lakh | Same as SMS: ₹0.20 or ₹0.15 |
| Custom pricing | Down to ₹0.13 on request | Enterprise quote above 1 lakh SMS |
| Credit validity | Not stated on its pricing page | 1 year, unused credits carry over on renewal |
| Charged on | Not stated on its pricing page | Delivered SMS |
| GST | Plus 18% | Plus 18% |
| Other channels | Email, OTP widgets and more | WhatsApp API, RCS and voice |
MSG91 sells fixed packs; the rows match its published pack sizes. Sources: msg91.com SMS pricing · msg91.com OTP pricing. Prices change, so check both sites before you decide. MSG91 is a trademark of its owner; we are not affiliated with it.
Lower published SMS rate
₹0.15 per SMS up to 1 lakh, against MSG91's ₹0.17 to ₹0.25 packs.
OTPs at SMS rates
OTPs go on a transactional route at the same per-SMS price.
Billed per delivered SMS
Your delivery report shows what you were charged for.
Keep your DLT setup
Move without registering your entity or templates again.
MSG91 and SMS Gateway Providers in brief
MSG91 sells SMS, OTP and other communication products to developers in volume-based packs. SMS Gateway Providers, run by AvanceZone Technology since 2000, focuses on SMS, OTP, WhatsApp, RCS and voice, with DLT help and a team you can call.
Bulk SMS price at the same volume
MSG91 publishes packs from 5,000 SMS at ₹0.25 down to ₹0.16 at about 9.6 lakh SMS, plus 18% GST, and says custom pricing can go down to ₹0.13. Our rate is ₹0.20 up to 10,000 SMS and ₹0.15 up to 1,00,000 SMS, also plus GST.
At every MSG91 pack up to 60,000 SMS, our published rate is lower. For volumes above 1 lakh, ask both providers for a quote.
OTP pricing compared
MSG91 lists OTP packs separately, from ₹0.25 for 5,000 OTPs down to ₹0.18 at about 8.5 lakh. With us, an OTP is an ordinary SMS on a transactional route at the same ₹0.20 or ₹0.15 rate. With an approved template it reaches DND numbers at any hour.
When MSG91 may suit you better
MSG91 may be the better fit if:
- You want several communication products, such as email or OTP widgets, from one developer platform.
- You send well over 1 lakh SMS a month and can negotiate their ₹0.13 custom rate.
- You already use MSG91's other APIs and want one bill.
Moving SMS and OTP traffic to us
Keep your DLT entity, headers and templates. Add our telemarketer to your PE–TM chain on your DLT portal, create an API key in our panel and point your OTP code at our send endpoint.
Send a share of your OTP traffic through us first and compare delivery reports by operator before you move the rest.
Sending outside India too?
We also send SMS and WhatsApp messages to customers abroad, with help on each country's sender ID and consent rules.
How it works
Share your volume
Tell us your monthly SMS and OTP volume.
Get your rate
We confirm your plan, or quote above 1 lakh SMS.
Link us on DLT
Add our telemarketer to your PE–TM chain.
Switch your API calls
Point your OTP and alert code at our REST API and test.
Frequently asked questions
Is SMS Gateway Providers cheaper than MSG91?
At MSG91's published packs from 5,000 to 60,000 SMS, yes: ₹0.20 or ₹0.15 per SMS with us against their ₹0.25 to ₹0.17, all before 18% GST. For larger volumes MSG91 offers custom rates down to ₹0.13, so compare quotes.
Can I use you only for OTPs?
Yes. Send OTPs through our REST API on a transactional route with your approved OTP template. They reach DND numbers at any time and are billed per delivered SMS.
Do I have to register on DLT again?
No. Your entity, headers and templates stay registered. You add our telemarketer to your PE–TM chain on your DLT portal.
How long do SMS credits last?
One year, and unused credits carry over when you renew before they expire. MSG91's pricing page does not state a validity period.
Do you charge for undelivered SMS?
No. We bill per delivered SMS, and your delivery report shows the status of every number.
Send your first SMS today
From ₹0.15 per delivered SMS, credits valid for a year, and DLT help from a real person.